If you're planning a visit to London and you are fond of sparkling diamonds, unique craftsmanship and other gemstones, London’s Hatton Garden is a perfect or a must visit destination for you. Known for its vibrant atmosphere, exceptional deals, and a wide range of jewellery retailers.
It's a paradise for couples shopping for engagement rings, gemstone collectors or anyone looking for something unique. This blog will explain “why Allure Jewellers is a perfect place to buy diamond jewellery” and more.
What Is the Hatton Garden in London ?
Hatton Garden is London's most famous jewellery area, known for its vibrant streets full of diamond specialists and designer jewellery shops. There are few places in London that can rival Hatton Garden, which is a perfect destination for jewellery lovers, as they have a little bit of everything, from bespoke engagement rings to diamond pieces. Locally, they have over 300 jewellers all within close distance, and upon entering the area, you will find unrivalled craftsmanship and beautiful designs. The charm of the Hatton Garden area is that it has come so far, with modern showrooms set alongside traditional workshops where skilled artisans continue to create beautiful works of art.
If you're planning a wedding proposal, celebrating an occasion or just treating yourself to something special, Hatton Garden is sure to offer choice, a wealth of knowledge and trusted quality. Among some of the names that stand out is Allure Jewellers, we provide a truly different experience, with uniquely curated collections and distinction in customer service to ensure each piece resonates elegance and individuality. If you're searching for that through-set or truly bespoke design, Allure Jewellers brings the enchantment of Hatton Garden to you.
Why shop from Allure Jewellers?
Located in the buzzing center of London's famous Hatton Garden, Allure Jewellers stands for elegance, craftmanship, and real care. The showroom on Greville Street is contemporary and well thought out, offering a warm and welcoming experience for you to engage with beauty and expertise in person. Here’s what makes Allure truly stand out:
Authentic Bespoke Craftsmanship
Our expert goldsmiths collaborate with you to realize your vision, regardless of whether you have a defined idea or are still in the exploratory stage. We specialize in customizing pieces - adapting their classic designs or producing something completely new and exclusive. We take care to use quality materials, traditional casting methods, and focused precision in your idea.
GIA-Certified Diamonds & Trust You Can Keep
All authentication for diamonds at the Allure Jewellers comes from the well-recognized Gemological Institute of America (GIA). This means that every diamond you get from Allure Jewellers are diamonds you know that are above board. Our team at Allure Jewellers will spend the necessary time to figure out your personal preferences for cut, clarity, color and carat weight to help you in choosing the diamond or diamond ring based on their understanding of your choices in the most transparent manner.
Comprehensive Services Under One Roof
Allure has you covered when it comes to shopping for engagement and wedding rings, offering styles and shapes by the hundreds, fine jewellery, gemstone jewellery, luxury watches, and repairs. Everything is located in one trusted location!
Exceptional Customer Experiences
Allure is noted for on-time delivery, consultation, and aftercare service. Our friendly team at will provide you with transparency and guidance while offering tailored and personalized service to reduce any stress around making the purchase. After your purchase, dedicated aftercare ensures that your jewellery remains flawless for a lifetime of wear.
Tips for Buying Diamond jewellery in London
Understand 4Cs
Cut
When you hear words like scintillation, fire, and brightness, they describe how masterfully a diamond has been cut. A superior cut offers enhanced fire and sparkle. Diamond cut refers to how the diamond interacts with light as it relates to the diamond’s proportion and technical details. Diamond cut is the question of craftsmanship.
Clarity
Seeing beyond the surface again is also very important, but secondary to cut. Clarity refers to the presence or absence of imperfections and blemishes within a diamond.
Color
Diamonds come in various colors, from colorless to yellow or even fancy hues like pink or blue. The most valuable diamonds are colourless, allowing light to pass through unhindered and creating a captivating sparkle.
Carat
Carat weight measures the size of the diamond, with larger diamonds typically commanding higher prices. While carat weight is important, it's essential to consider the overall quality of the diamond, as a smaller stone with excellent cut, color, and clarity can outshine a larger diamond with inferior characteristics.
Certification
The major goal of a diamond certification is transparency and fair trade. By having the diamond examined by an unbiased gemological laboratory, buyers and sellers can feel secure about the transaction's authenticity. Let’s understand some of the prominent diamond certifications.
GIA (Gemological Institute of America)
It is recognized as the gold standard for diamond grading. GIA certificates are highly regarded for their accuracy and consistency in the jewellery industry. With the introduction of the widely recognized 4Cs grading system in 1931, GIA established a common language for diamond evaluation.
IGI ( International Gemological Institute)
It is well-known for its detailed study and for certifying diamonds in commercial jewellery chains. It began as a small lab in Antwerp in 1975. IGI examines the diamond's 4Cs using cutting-edge technology and grading methods, giving buyers and sellers an affordable choice.
AGS (American Gem Society)
Another recognized organization that focuses on diamond grading, specifically on cut quality, is the AGS. AGS was established in 1934 with the goal of safeguarding consumers by using scientific grading techniques and moral principles.
Conclusion
Hatton Garden is London's ultimate jewellery destination with variety, quality, and history you won't find anywhere else. Of the many great jewellers it's certainly their heritage and commitment to sustainable building that has made Allure Jewellers an exceptional brand today. With GIA Certified Diamonds, Bespoke; Orientated Craftsmanship, customer service & education and an all encompassing range of antique & contemporary offerings that tells a story of elegance and trust through every piece.
At Allure Jewellers, we prioritize quality, transparency, and personal service, whether you are planning a proposal, commemorating a life milestone, or investing in timeless jewellery. If you are visiting Hatton Garden, don’t forget to go down to Allure Jewellers or check out our collection online and see the difference with jewellery that is designed and crafted with a passion for detail!
